Bolo Bolo is a local children’s clothing concept store that focuses on mothers and children. They curate the best, latest, and trendiest children’s clothing and kid’s products from the perspective of both mothers and little ones.

PACKAGE: Comprehensive online & offline services, brand strategy consultation, and website management.

GOALS

The goal for BOLO BOLO is to revamp the brand image and re-establish a new e-commerce website. They want to create a fresh and updated brand identity that better resonates with consumers. Update the e-commerce tools and functionalities to provide an improved online shopping experience to their customers. They aim to expand the reach and coverage through digital marketing so that more people become aware of the brand and come to the physical stores to make purchases, achieve 24/7 accessibility, and eliminate the limitations of normal business hours. Ultimately, this project focuses on strengthening BOLO BOLO’s overall brand presence and management across all touchpoints.

SOLUTIONS

Based on their needs, I provided comprehensive online and offline services including brand strategy development, digital marketing, social media management, content creation, and website management to ensure a cohesive and aligned brand experience.

• Brand Strategy Consultation and Brand Management: Reviewing current brand positioning, refining target audience profiles, ensuring consistent brand messaging across channels

• Social Media Management for BOLO BOLO: Facebook, Instagram

• Digital Marketing: Creating SEO articles/blog posts to improve website search rankings, SEM Google AdWords, Facebook ads

• E-commerce Website Management: Website and system setups, website design, regular webpage updates, website maintenance, new product listing

• Videography for video posts, reels, Instagram stories, short product release videos

• Photography: Product photography, outdoor photography & filming

• Design: Advertisement graphic design, poster design, packaging design, flyer, thank-you cards, etc.

• Offline Activities: Participating in markets/events

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FOR BOLO BOLO